As former teachers, one of our driving and enduring passions is — and always will be — education. Seeing our students (and now fellow photographers) have those “aha!” and “lightbulb” moments makes our hearts, right then and there, grow three times in size — like one of our favorite Dr. Seuss characters who almost stole Christmas.
But, last month, we ran into a problem: the free resources we’d created for photographers were getting lost in the shuffle of our blog, and we needed a central hub, a designated home, a starting place, just for photographers, where they could look at one web page and find what they needed instead of scrolling through blog post after blog post.
There were two problems:
1. We didn’t have time.
We had less than 24 hours, from Saturday morning until Saturday night, to get a brand new website up and running. We didn’t have time to create a vision board, hire a designer, go through the revision process, have the design coded, and wait for it to go live. We needed it like we need ice cream delivered in an IV. Stat. Fast. Or someone’s going to get hurt.
2. We didn’t want to spend money.
We tell photographers all. the. time. that as small business owners, it’s better to be profitable than cool. Can we get an amen? It’s better to be profitable than cool. So, to invest thousands and thousands of dollars into a custom-designed, custom-coded website, just wasn’t for us, not that there’s anything wrong with that! It just didn’t make sense this time around.
So, without time and money, what were we going to do?
Answer: Create a Showit plus site, because it solved both of our problems.
To find out how, click here.
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