Wanna get more bookings? Here’s something actionable you can do right now to make a difference.
Most prospective clients are going to look at your work and decide within minutes (and sometimes only seconds!) whether they want to move forward and contact you, so we want to make sure that the portfolio that they’re looking through on your website is fresh, updated and curated. We believe that all photographers should be in constant pursuit of growth, and that we are getting better all the time, so if the work on our website is old and outdated, it’s not the best reflection of what clients can expect from us.
Updating and curating your website portfolio is one thing you can do right now (without spending a dime!) that will impact the quality of inquiries coming your way. We all want to give potential clients the best chance to make an educated decision about us, and an updated portfolio is a HUGE part of that decision! Below you’ll find three tips for curating your work.
1. Update your website portfolio regularly
Make a habit of updating your portfolio every few months. Like, right after you read this post, stop and swap out your weakest five photos, for five stronger ones. You’ll be so happy you did! There could be a potential client out there right this moment who is looking for someone just like you, but they just don’t know it yet!
When we coach photographers and ask to look at their website, we often hear something like, “Oh no… please don’t look at that! It’s so old!”
Photographers are incredibly busy, hard-working business owners that sometimes something as simple as updating our portfolio gets pushed to the very bottom of our to-do list, but it is so important, that we all need to make it a priority. A potential client doesn’t know if our work on our site is old or outdated. They only know what they can see, and they’re not all going to check your social channels, so let’s do our clients (and ourselves!) a service and show them the very best!
2. Limit your portfolio to 20-25 images
This can be a hard one for all of us too, because we all feel so emotionally attached to the images we take, but keeping in mind that most potential clients can make a snap judgement in a matter of seconds, we want to limit each portfolio to somewhere between 20-25 images, so that they can see a brief overview of our favorite work, and quickly decide whether it’s the best fit for them. If they want to see more images, they can easily find our blog and scroll through an endless amount of images, but the portfolio on our website should be a quick showcase of intentionally selected work, so that they can get straight to contacting us. Also, limiting ourselves to a small number of images helps push us to be strong curators and show our clients the best!
3. Show what you LOVE to shoot
As wedding photographers, we personally love joyful and intimate bride and groom portraits, beautiful details and emotional moments. When we get to shoot those three things, our photographer hearts feel so full, so when you look at our portfolio, you’re going to see exactly that: beautiful details, joyful and intimate bride and groom portraits and emotional moments.
So what do you love to shoot? Epic environmental images? Expecting mamas? Iconic bridal portraits? Energetic families? Dramatically lit studio photos? As a service to your future clients, make sure your portfolio is packed with the answer to that question. When we show what we love to shoot, we attract our ideal clients, the ones who love the same things we do! They love it, we love it! It’s a beautiful thing!
So let’s make it happen, friends! Today is the day to make your portfolio a true reflection of you!
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